Author Archives: admin

Statistics in Marketing



In marketing, it can seem like we are stuck in a sea of bar graphs and pie charts. These popular and ubiquitous figures can rule our world and lose their meaning sometimes. As a result, we can lose our mathematical grip and consequently fail to use statistics in an efficient manner. There are several ways to get over this psychological hump. In this post, we will look at some of the methods you can use to view statistics in marketing. Keep reading to find out more information!

The application of math


When we look at statistics in marketing, sometimes we go directly to the application. This makes sense because it is almost like a muscle memory reflex to try to directly apply the numbers to the task at hand. However, a better approach would be to take a step back and see how the numbers actually relate to the marketing strategy. For example, say you have some statistics that tell you that forty five percent of a certain kind of demographic turn on the television from the hours of six to eight in the evening. One direct move would be to decide to put an advertisement on the television for your company during those hours. While this is certainly a great idea, it is important to look a little bit more deeply into the statistic. For example, you need to be aware of what the other fifty five percent of the demographic is doing. Another question to ask is what kind of shows are on at that time. This will help you gain insight into the kind of demographic you are trying to reach.

Artistic Direction in Marketing



Oftentimes when we do business, we get caught up in the cold hard facts. This is sometimes necessary because we need to come up with systems for marketing products that are guaranteed to work. Any kind of guessing in this game is not always the best kind of idea because you might run too much of a risk. However, this post intends to challenge that notion a little bit. Sometimes going out on a limb might result in getting an amazing response that can totally pay off in a big way. What is more, your innovative approach can blaze a new trail in marketing, paving the way for the next generation of business people and marketers.

Branching off

There are several ways that you can branch off in a new direction. We’d like to focus on one that seems to have a little bit higher success rate than other ┬áideas that are “out there.” At the very least, this new kind of marketing direction definitely makes a statement and challenges its audience. This direction, of course, is the artistic direction in marketing. Although art is used very often in marketing and advertising, it can be morphed and incorrectly utilized. In this post, we’d like to bring up some newer ideas about taking an artistic direction in marketing.

Expressing yourself

One of the things that you can do is make an advertisement an art piece. This can happen over any kind of media. You can do this in a commercial on television or even on a billboard advertisement on the interstate.

Marketing in the Makeup World



The cosmetics world can be unforgiving. It is filled with ideas that perpetrate the notion that the appearance is the most important thing about a person. Some have found this to be morally repulsive and have rejected the makeup world completely. For example, Kim Kardashian once invented the idea of “contouring,” which involves using makeup to change the appearance of the shape of your face. However, she has now recently pushed back against makeup, suggesting that the real way to show beauty is without it. She calls it “nontouring.”

The Struggle

Everywhere you look, there are going to be different opinions of how to run the makeup game as a company. Some will tell you to be bloodthirsty and run the appearance approach. Still others will try to get you to attempt to invent some kind of counternarrative that pushes back against the “appearance is the most important thing”point of view.

What to do?

However, you don’t have to take an all or nothing approach. The thing is, there are parts of each camp that are right. Although it may not be the most important thing, appearance certainly does matter. In the same breath, confidence can come from other places than just how you look. In this way, you can develop an innovative kind of approach to marketing in the makeup game.

One of the most powerful things that you can do is to encourage people to use the make up to express themselves. It’s not really about covering up blemishes, but rather accentuating what you love about yourself.

Is Your Market Saturated?



Have you ever gotten the feeling that you may have hit a wall in your progress? If so, what do you do? Do you try to hammer through it, or do you try to figure out a way around it?

These kinds of questions become very relevant in a market that is saturated. Trying to sell a product in a market that is saturated can become a very discouraging and frustrating endeavor if you do not have the right mindset. This post will help you gauge whether or not your market is saturated. Additionally, it will give you some pointers as to how to deal with a saturated market if you are indeed in one. Keep reading on down below for all of the details.

The Signs

Many products

This might seem like a no brainer, but the first thing that you should look for in a market is to see how many of the same kind of products are offered by different companies. For example, if you look at the smartphone industry, you will be able to see that there are a lot of brands that are offering the same type of things. However, you also need to be able to decide whether the products are really the same thing or if they have the same form, but offer something different. For example, the automotive industry offers a lot of things that look the same. However, each car offers something a little bit different. As a result, you can use these markers to tell whether or not your market is saturated.