If you are getting a product off of the ground, you will need to make sure that you conserve momentum. Usually, this kind of momentum refers to increasing popularity. This can be done in a number of ways. However, maintaining and garnering hype can become difficult and even impossible if you do not have an audience to observe it. Ultimately, you want people to be excited and stay excited about your product. You want people to follow the progress of your product and see how well it is doing. This gives both parties a sense of confirmation.
So, we have established the need for contacts and an audience who can see how big you are getting. How do you get those contacts? That is a great question, and this post is dedicated to letting you know how you can build contacts in order to increase popularity and momentum. Read on down below to find out about it!
Establishing a list
One of the best ways to keep people in the loop about your recent progress is to let them know via email. This may seem like it is outdated and difficult. However, it is quite the opposite. Building an email list of contacts takes little time and maintenance and can reap huge rewards. All you need to do is to have a widget on your website that allows them to sign up for email updates. From there, you can have that widget filer into a spreadsheet of some sort. Then, when good news comes around, you can send an email to all of your contacts through a mail client.