One of the best things about working as a team is that if you do it correctly, you can accomplish far more than only one can accomplish alone. In many scenarios, it is a good idea to try to get extra hands on a project, especially when it involves getting the word out to a larger audience.
If you are marketing a somewhat new product or technology, chances are you will need to recruit that kind of help in order to get the popularity of your product off of the ground. Oftentimes, companies or brands will call this a street team. These street teams will go about town hosting events and putting up flyers for your brand. Starting up a street team can sometimes be a harrowing and confusing process. However, it doesn’t need to be that way. This post serves as a guide for those who are considering starting up a street team for their product. Keep reading on down below to learn all about it!
Assembling the team
The most important part of the process is assembling a team of representatives to go out and promote your brand. In the interview and recruiting process, you should do a lot of reflection on what your company and brand represent. This will allow you to see what candidates fit best with that representation during the interview process.
The next thing that you will have to consider is how to go about promoting your product. This can be done in a number of ways. For example, you could throw some kind of event that will be sponsored by your company. Or, you could have your street team hand out samples of your product all around town.