Getting Your Edge

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Marketing is a competition. There is no other way around it. In addition, it’s not just any competition. It’s a fierce battle to see who has the best way of communicating their message to consumers. This can be tough. The reason why marketing is such a challenge is because usually, everyone has a pretty good product. The hard part is figuring out a way to convince people that your product is better than all of the rest. Essentially, you will need to make your product stand out in the crowd.

Standing out

Brainstorming

Figuring out a way to do this can be both stressful and arduous. However, there are several ways that you can brainstorm to get an “edge” on the competition.

One of the best ways to start is to think about what your product encompasses as a whole. Sometimes, you might be throwing yourself into market that really isn’t for you. You need to make sure that the goals and values of your product align with your market.

Once you have figured that out, another very important thing to do is to figure out what is unique about your product. For example, you need to make a list of all of the things (good and bad) that no other products in your field of competition have. Let’s take the soda market for example. Say you are selling ginger ale.

If you happen to stumble upon something that is unique and good about your product, then you have a winning case for convincing your audience that they need your product. Going back to the ginger ale example, maybe you can say that your product has more carbonation than all the rest, making it fizzier and more refreshing. After all, who else can satisfy that unique need??

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